SPJ Boutique
Cute, comfy & on trend.
A beloved boutique with loyal customers and a website search engines couldn't see. We rebuilt the brand and the SEO from the ground up, so the online presence finally matched the store.
Great curation. Invisible online.
This is the gap I'm hired to close: a real business with real customers, hidden behind a website working against it. SPJ's storefront was leaking SEO from every page, title tags that were just "SPJ Boutique" with zero keywords, blank meta descriptions, and a typo right in the homepage hero.
Worse, the brand was split in two, "SPJ Boutique" and "Sweet Puddle Jumpers" competing for the same audience, and nothing told Google she was a boutique in Sheldon, Iowa. A great store no one can find isn't a great store online.
If they can't find you, the rest doesn't matter.
A boutique that was nearly invisible to search, rebuilt to rank. A few highlights post-relaunch. (Illustrative figures, easy to swap for the live numbers.)
We found the leaks, then fixed the brand.
A full SEO and UX audit surfaced the issues bleeding traffic and trust. Then we consolidated a split identity into one clear brand and gave it a refreshed, consistent system, so every touchpoint finally pointed in the same direction.
Redesigned to feel like her.
A completely custom Shopify storefront, warm, editorial, and unmistakably SPJ. Mobile-first, cleanly merchandised, and built around two new positioning pillars the old site never had.
From invisible to first page.
Every page got keyword-led titles and meta written for how people actually search. We put her on the map for Sheldon, Iowa, added product schema for rich results, rebuilt junk blog URLs, and finally surfaced her full size range, newborn to curvy, so no customer was invisible to search.
"For the first time, people are finding me on Google instead of just on Facebook. The site finally looks like my store feels."
, Owner · SPJ Boutique
Loved in person, overlooked online?
If customers love you but the internet can't find you, that gap between your brand and your online presence is exactly what I close.